Announcing VinMotion Wines

We were very excited when our long-term client Pacific Rim hired us to create a logo for their newest venture. Their creative personality made this a project full of interesting possibilities. Nothing too serious or conservative- it needed to reflect their unique approach to the wine industry. After many name changes and illustrations, the VinMotion name was the winner. The trick was to tie together wine, motion, innovation and the Pacific NW all in one identity while keeping it modern and sophisticated.

The first use for the identity was their new business cards. Color played a major role in the design. A bright orange foil flame creates a bright splash of color on the front of the card, and ties into the the bright orange on the back. Angled type and slanted lines all combine for the feeling of motion and the non-traditional feel of the company.

This design is moving forward into marketing material and a new website, look for more in 2012!

This entry was posted on Tuesday, November 29th, 2011 at 3:11 pm and is filed under News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.