Why redesign your label?
Wed. Jul, 2010 by Amy
As much as we would like to believe that the creating a high quality wine will be enough for consumers to purchase wine… many studies show consumers still make their decisions in the aisles by just looking at the label. Psychology plays a major role in how we interpret what we taste as well. When you are dealing with the average consumer, how they perceive quality is based on price, design, scores and descriptions.
The label can only entice a consumer once. If the wine isn’t good- there will be no repeat purchase, so the label needs to reflect the quality of what is inside the bottle. So many changes are happening with bottle weights and closures because of environmental and quality control, that the older standards of what an expensive wine should feel like or look like are being challenged. After spending so much time, effort and money on creating and promoting your wine, make sure your label is not holding your wine back.