Brand monitoring?

It should be obvious by now — but it bears repeating — that the days when you created and controlled (barring some twist of fate) 99% of your company’s image are long gone.

In this day and age if you have a strong brand then it is being talked about and “enhanced” by lots of people on blogs, in forums, on Facebook… everywhere in fact.

If you’d like to participate in this process of  “enhancement” then you’d better have your ear to the ground and know what people are saying about you.

Here is a good article from Search Engine Watch on this very topic.

Most of this is overkill for smaller companies but the suggestion regarding google alerts is applicable to nearly everyone.  Isn’t it cool… you can “google yourself” automatically and have the results emailed to you daily.   Think of it as outsourced narcissism.

This entry was posted on Thursday, March 5th, 2009 at 6:45 pm and is filed under Technology. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.