Riesling is on the rise!
Mon. Apr, 2010 by Amy
We just finished updating Pacific Rim’s website. Their amazing marketing director, Shawn Bavaresco had a master plan in mind to promote all things Riesling and enlisted us to help bring his vision to life. Pacific Rim is launching into social media by creating their own community on the web- “CrushPad”. There will be promotions, dialogs through Facebook and Twitter, educational information- including YouTube videos, it is bursting with content about why Riesling Rules.
We designed Facebook with multiple tabs to integrate completely with their website and latest promotion: the Riesling Rules Calendar Cube. We created this 6-sided piece exclusively for their new Facebook fans to keep on your desk all year long. It looks great and is fun, and we think it was successful in it’s mission. Since launching the Facebook page with the calendar cube promotion, Pacific Rim gained 10,000 fans within a week. There are currently 13,500 fans as word continues to spread.
Pacific Rim is keeping the momentum going with funny, interesting tweets on their new Twitter page, and a lot if interaction on the Facebook pages. It is so exciting to see their passion create so much excitement. They make great, affordable wines and are amazing clients. I plan to expound more on that in a future post. Check out their new look and get a cube!